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August 4, 2023

At Hummel, providing exceptional service & expertise for our clients has been our focus since our inception in 1957. We appreciate the trust our clients have in us for their insurance & financial planning needs.

Our current logo and branding have served us well for over 20 years, but we decided it was time to update our visuals to better reflect who we are as a company and our commitment to our clients.  We also wanted something that leans into the future and reflects the strategic risk management service provided to our clients.

Our aim is to help clients see beyond their horizon, thinking about what may be coming 5, 10, or 15+ years down the road. This foresight enables us to craft an efficient plan of insurance, benefits, and financial strategies to mitigate clients’ risks while working towards their financial goals.

That is why our logo was morphed from our traditional window icon into a sun rising over the horizon, along with a refreshed color palette and typeset.

This rebranding gave us a chance to better align our brand visuals with our mission, “Helping clients identify and manage risk through the use of insurance and financial strategies,” and symbolizes our risk management process.

"We are thrilled to unveil our refreshed branding, including our new logo, which represents an evolution of our identity while honoring our heritage," said Vaughn Troyer, president of Hummel Group. "This update reflects our dedication to delivering innovative solutions, building strong relationships, and remaining at the forefront of our industry. Our hope is that our refreshed brand will resonate with our clients and reinforce the values that have made Hummel successful for over 65 years.”

Revealing a refreshed brand is exciting, but we are also realistic about what it is. A logo is just a small part of a company, and we know our clients care much more about their experience with us than our logo.

While the Hummel brand may change, our foundational pillars of exceptional service, integrity, and respect will never change. We hope that when clients see this logo, they will be reminded of our commitment to helping them plan for and protect their financial future.

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